Current:Home > MarketsMeet the woman who runs Mexico's only female-owned and operated tequila distillery -Edge Finance Strategies
Meet the woman who runs Mexico's only female-owned and operated tequila distillery
View
Date:2025-04-15 15:32:44
The world of tequila is one of many male-dominated industries, but one female entrepreneur has managed to build her own tequila business from the ground up – all while employing other women.
Melly Barajas is the master distiller behind the aptly named “Leyenda de Mexico” (Legend of Mexico) tequila. Of the nearly 140 tequila distilleries in Mexico, hers is the only one that’s led and operated solely by women.
It’s located near the town of Valle de Guadalupe in the state of Jalisco, Mexico, a region famous for the distilled alcoholic beverage made from fermenting the sugars of the blue agave plant.
“All this adventure started because of my love for my dad,” Barajas told ABC News.
“I was talking to my dad one afternoon, and he told me he wanted to have a tequila. And you know, my dad was my hero, my prince charming. How could I not give him that?” Barajas said.
When that conversation happened more than 20 years ago, Barajas was about 20 years old and on her way to becoming a fashion designer.
“I didn’t even drink tequila. I never saw myself grinding agave, working in the sun, growing plants,” Barajas said.
Barajas says people early on doubted that she would be able to survive in the industry.
MORE: Meet 4 entrepreneurs making their mark during Women’s History Month and beyond
“Predictions were that I wouldn’t even last six months in this business. I wanted to enter a world ruled by men, by people who had grandparents or great grandparents in the business, people who already had a tradition,” Barajas said.
Barajas says that when she started interviewing people, everyone who showed up was a woman.
“Some of the workers are single moms, women who want to leave their town, who want something different for themselves,” Barajas said.
“They are my motivation. It motivates me to see what they do to get ahead, to survive,” Barajas said.
The process begins in Los Altos de Jalisco, where the rich soil and favorable weather conditions make the region the perfect breeding ground for rows and rows of blue agave. The company says they don’t use any pesticides or fertilizer on their crops.
Large agave bulbs weighing up to 55 pounds make their way from farm to factory, where an assembly line of women heave the bulbs into a gigantic masonry oven to be roasted. The inside of the bulbs turn soft and release the sweet juices of the plant, which is the main ingredient of tequila.
Twenty-four hours later, the juice is sent to one of the storage tanks in the middle of the factory for fermentation, which can take up to 12 days, Barajas said.
Aida Carvajal Ruvalcaba, a mother of five and grandmother of seven, took her first job at the factory nine years ago, going from gardener to security manager. She gets emotional talking about what the support of Barajas has meant to her over the years.
“She has always been there for me. She is always taking care of me,” Ruvalcaba said.
MORE: Celebrating Latina entrepreneurs
Sandra Barba, a single mother of two young children, started as a seasonal worker seven years ago and was at first insecure about her skills and future at the factory.
“I was doing something out there and Mrs. Melly comes and tells me ‘Sandra, I want to talk to you.’ I thought I was getting fired. Melly asked me, ‘What do you do? Are you in school? What are you going to do after this?’ I replied, ‘Nothing.’ And she said, ‘Well, then stay with us, you are such a good asset,’” Sandra told ABC News.
Sandra is now the head chemist of the factory.
The company makes more than 1,300 gallons of tequila every day for six different brands – four of which are owned by Bajaras. The award-winning tequila is sold in multiple U.S. states and even Canada, earning Barajas the moniker "Queen of Tequila."
Bajaras' father died before he got to see his daughter's success, "but he is seeing it all from heaven," she said of realizing her dream.
“I would like my legacy to be that women feel capable and are able to dream. For me, that is wonderful. I don’t know if that legacy will endure, but I’m doing what I’m supposed to be doing, and what I believe I should be doing,” Barajas said.
ABC News' Clarissa Gonzalez contributed to this report.
veryGood! (45482)
Related
- Why we love Bear Pond Books, a ski town bookstore with a French bulldog 'Staff Pup'
- Peter Welch becomes first Senate Democrat to call on Biden to withdraw from presidential race
- AP PHOTOS: Scenes from Alec Baldwin’s ‘Rust’ shooting trial
- 'Kind of can't go wrong': USA Basketball's Olympic depth on display in win
- A White House order claims to end 'censorship.' What does that mean?
- Sophia Bush Shares Insight Into “Priceless” Friendship With One Tree Hill Costar Hilarie Burton
- How to help victims of Hurricane Beryl − and avoid getting scammed
- The request for federal aid after Beryl opens rift between White House and Texas
- Paula Abdul settles lawsuit with former 'So You Think You Can Dance' co
- United Airlines jet makes unscheduled landing in Florida after a passenger fights with a crew member
Ranking
- Taylor Swift makes surprise visit to Kansas City children’s hospital
- How to help victims of Hurricane Beryl − and avoid getting scammed
- Huma Abedin and Alex Soros are engaged: 'Couldn't be happier'
- 'After Baywatch' docuseries will feature never-aired footage of famed '90s lifeguard stars
- Backstage at New York's Jingle Ball with Jimmy Fallon, 'Queer Eye' and Meghan Trainor
- Mirage Casino closing this month, but it has $1.6 million in prizes to pay out first
- Government power in the US is a swirl of checks and balances, as a recent Supreme Court ruling shows
- Hakeem Jeffries to bring Democrats' concerns to Biden about his campaign
Recommendation
Paula Abdul settles lawsuit with former 'So You Think You Can Dance' co
What Iran's moderate new President Masoud Pezeshkian might try to change — and what he definitely won't
What Iran's moderate new President Masoud Pezeshkian might try to change — and what he definitely won't
Ryan Reynolds Reveals His Favorite Taylor Swift Song—and You Won’t Be Disappointed
Who are the most valuable sports franchises? Forbes releases new list of top 50 teams
North Carolina senator’s top aide now CEO of Carolina Hurricanes parent company
Alexa Chung Joins Joe Alwyn for Wimbledon Outing in London
Kyle Richards Shares a Hack for Doing Her Own Makeup on Real Housewives of Beverly Hills Cast Trips