Current:Home > MyChipotle and Sweetgreen's short-lived beef over a chicken burrito bowl gets resolved -Edge Finance Strategies
Chipotle and Sweetgreen's short-lived beef over a chicken burrito bowl gets resolved
View
Date:2025-04-17 05:37:31
Sweetgreen, it seems, has turned down the the heat brought on by Chipotle Mexican Grill, Inc.'s chicken burrito bowl lawsuit.
The salad chain told NPR it decided to rename its new chipotle chicken menu item, following its fellow fast casual restaurant's legal challenge over the previously named "Chipotle Chicken Burrito Bowl."
"In order to focus on the business and continue serving our guests without distraction, we have decided to rename our bowl to the Chicken + Chipotle Pepper Bowl as part of a tentative agreement to resolve the lawsuit," a spokeswoman for Sweetgreen said in a statement to NPR. "Our mission is to bring customers healthy, elevated and craveable menu items that make you feel good. We are looking forward to putting this lawsuit behind us as we continue to connect more people to real food."
In its complaint filed Tuesday, Chipotle had originally accused Sweetgreen of trademark infringement, trademark dilution and deceptive trade practice. The burrito chain claimed that Sweetgreen attempted to profit off Chipotle's near-identical, directly competitive and well-known product.
The salad chain launched its new menu item in late March as part of the company's expansion beyond green salads and warm grain bowls.
Among Chipotle's complaints were that Sweetgreen's menu item features similar ingredients to its own, and that Sweetgreen makes "prominent use "of the famous Chipotle trademark in various marketing channels, as well as a font "near identical to Chipotle's stylized logo." The lawsuit also claimed Sweetgreen's advertisements feature "a background that is nearly identical to Chipotle's trademarked" Adobo Red color — all with the goal of creating a false association with Chipotle.
Social media accounts associated with Sweetgreen appeared to acknowledge customers' close association between the two companies. In response to a comment on Instagram saying "Chipotle who?!" to Sweetgreen's announcement of the new menu item, the restaurant said, "you said it, not us," and included an emoji meant to indicate "zipped lips," the lawsuit alleges.
veryGood! (4)
Related
- In ‘Nickel Boys,’ striving for a new way to see
- University of Arizona looks to ‘reset’ athletics budget. What does that mean for sports?
- What is breadcrumbing? Paperclipping? Beware of these toxic viral dating trends.
- Usher obtained marriage license with girlfriend Jennifer Goicoechea in Las Vegas before Super Bowl
- Biden administration makes final diplomatic push for stability across a turbulent Mideast
- Chiefs' Travis Kelce packs drama into Super Bowl, from blowup with coach to late heroics
- You Might've Missed This Sweet Moment Between Taylor Swift and Travis Kelce's Mom During Super Bowl Win
- What It's Really Like to Travel from Tokyo to Las Vegas Like Taylor Swift
- EU countries double down on a halt to Syrian asylum claims but will not yet send people back
- Peter Schrager's incredible streak of picking Super Bowl champions lives on with Chiefs win
Ranking
- A South Texas lawmaker’s 15
- 1 in 4 Americans today breathes unhealthy air because of climate change. And it's getting worse.
- Where is the next Super Bowl? New Orleans set to host Super Bowl 59 in 2025
- Less is more? Consumers have fewer choices as brands prune their offerings to focus on best sellers
- Can Bill Belichick turn North Carolina into a winner? At 72, he's chasing one last high
- Chiefs' Travis Kelce packs drama into Super Bowl, from blowup with coach to late heroics
- Hot tubs have many benefits, but is weight loss one of them?
- Cocoa prices spiked to an all-time high right before Valentine's Day
Recommendation
Whoopi Goldberg is delightfully vile as Miss Hannigan in ‘Annie’ stage return
Tiger Woods starts a new year with a new look now that his Nike deal has ended
Top general leading U.S.-backed Kurdish forces in Syria warns of ISIS resurgence
UCLA promotes longtime assistant DeShaun Foster to replace Chip Kelly as football coach
DeepSeek: Did a little known Chinese startup cause a 'Sputnik moment' for AI?
Smoking in cars with kids is banned in 11 states, and West Virginia could be next
Usher reflecting on history of segregation in Las Vegas was best Super Bowl pregame story
Stock market today: Asian markets mixed, with most closed for holidays, after S&P 500 tops 5,000